Pediatric clinics of North America
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In 1991, the World Health Organization and the United Nations Children's Fund launched the Baby-Friendly Hospital Initiative. "Baby-Friendly" is a designation that a hospital or birthing site can receive by demonstrating compliance with the "Ten Steps to Successful Breastfeeding." Baby-Friendly is more than a catchy name or a snappy slogan. With Baby-Friendly policies in place, breastfeeding initiation and duration rates increase and infant illness decreases. This article reviews the development of the Baby-Friendly Hospital Initiative, describes the components of the initiative, and evaluates current data that favor the universal implementation of the Baby-Friendly Hospital Initiative.