The Journal of medical practice management : MPM
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Marketing your practice through free public seminars is an excellent way to build your practice and your reputation in the community. But how do you do this without throwing away your time and money or, worse, making a total fool of yourself? It's all a simple matter of knowing: (1) how to get people to come; (2) where to hold your seminar; (3) what to present; (4) how to present; and (5) how to convert attendees to loyal patients.
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The "need to improve" your practice is an ongoing process with your staff members. The goal is to exceed the expectations of the patient. The 13 ideas presented in this article can be incorporated into your busy practice with a minimal amount of effort and can greatly improve the way patients feel about your practice.