The Journal of medical practice management : MPM
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Medical practices that take full advantage of today's online consumer-driven culture will leave other practices in their wake. With today's modern consumers looking to the Internet more and more for finding medical solutions for their family, it is imperative that your practice uses all of the tools available for creating and maintaining its online presence. ⋯ To best reach this goal, continually analyzing data and updating your online marketing approach will help further drive leads and conversions. Using a few search engine optimization techniques as well as optimal design and marketing methods will allow you to more easily find prospective patients, build trust and credibility with your current patients, and manage your reputation.
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Most medical practice employees agree pretty readily that they want to achieve a high level of excellence both in their work and in their lives. But defining and achieving excellence can be a challenge. This article explores specifically what it means to be excellent both inside and outside the medical practice. ⋯ Specifically, this article provides 25 clearly defined rules medical practice employees can learn and live by to develop and increase their personal excellence. It describes three hallmarks common to all excellent medical practice employees and five benefits of excellence. Finally, this article provides 10 daily affirmations the medical practice employee can use to develop and cement his or her own habit of excellence.
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Good hiring choices will enable your office to run efficiently and confront challenges with confidence and will increase your peace of mind. A more structured and rigorous recruiting process is recommended and described. The process is embodied in 10 distinct best practices that, if implemented, can lead to attracting, selecting, and retaining excellent staff.
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Patients' level of satisfaction with healthcare providers can have profound implications for operational and clinical outcomes. Are your organizational leaders fostering a practice culture of "service excellence"? Has your organization defined what "service excellence" means? Do your employees have a clear understanding of your expectations for service delivery? Medical practice leaders can improve patients' level of satisfaction by adopting and fostering a culture of service excellence in their practice. ⋯ When patients feel wanted and well cared for by their healthcare providers, they are less likely to be noncompliant and more likely to achieve positive clinical outcomes. Operationally, service-excellence initiatives will have a profound impact on patient retention and new referrals, and possibly a reduction of litigious risks.