International journal of health policy and management
-
Int J Health Policy Manag · Dec 2014
On the cost of shame : Comment on "Nudging by shaming, shaming by nudging".
In his editorial, Nir Eyal argues that a nudge can exploit our propensity to feel shame in order to steer us toward certain choices. We object that shame is a cost and therefore cannot figure in the apparatus of a nudge.