Perception & psychophysics
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Observers are often asked to make intensity judgments for a sensory attribute of a stimulus that is embedded in a background of "irrelevant" stimulus dimensions. Under some circumstances, these background dimensions of the stimulus can influence intensity judgments for the target attribute. For example, judgments of sweetness can be influenced by the other taste or odor qualities of a solution (Frank & Byram, 1988; Kamen et al., 1961). ⋯ Experiment 2 demonstrated a similar pattern of results when bitterness was the target taste. In addition, Experiment 2 showed that the instructional effects applied to both taste-odor and taste-taste mixtures. It was concluded that the taste enhancement and suppression observed for taste-odor and taste-taste mixtures are influenced by (1) instructional sets which influence subjects' concepts of attribute categories, and (2) the perceptual similarities among the quality dimensions of the stimulus.