Profiles in healthcare marketing
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Profiles Healthc Mark · Nov 2002
Making an impression on readers. Quality and achievement are reflected in their reports.
Widely different approaches are used by first place winner, Rush-Presbyterian-St. Luke's Medical Center, Chicago; and second-place Hackensack University Medical Center, Hackensack, N. J. Happily, both effectively achieve their objectives.
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Profiles Healthc Mark · Nov 2002
These regional hospitals use reports to broaden awareness. Both winners benefit from highly creative designs.
Nebraska Health System, Omaha, Neb., takes top billing here, with an annual report that builds on the success of an extensive advertising campaign. Second place winner is Grinnell Regional Medical Center, Grinnell, Iowa, using a "blueprint" theme to commemorate the completion of new construction.
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Profiles Healthc Mark · Nov 2002
Community hospitals employ reports to generate warmth. Easy-to-read productions take a light touch with finances.
Gila Regional Medical Center, Silver City, N. M., took first honors in this category with a tabloid newspaper insert. Second-place winner, Hurley Medical Center, Flint, Mich., has a "touching" report prepared by the Hurley Foundation.