Profiles in healthcare marketing
-
Profiles Healthc Mark · Nov 2001
Creative use of format and color seen in healthcare system reports.
This category garnered the majority of entries. The reports of our winners, Nebraska Health System, Omaha, Neb.; Washoe Health System, Reno, Nev.; and Hurley Medical Center, Flint, Mich.; make generous use of photos to emphasize their caring philosophy and excellent care.
-
The single winner in this category, Grinnell Regional Medical Center, Grinnell, Iowa, effectively uses a "hands" theme throughout its report.
-
Profiles Healthc Mark · Nov 2000
Community hospitals reach out to unique audiences. Providence Hospital and Medical Centers takes a serene approach.
Community hospitals reach out to unique audiences in their annual reports. Three leaders in this category are: Providence Hospital & Medical Centers, Southfield, Mich., first place; St. ⋯ St. Francis prefers a contemporary, upbeat approach and "the eyes have it" in Bay Area's annual report.
-
Profiles Healthc Mark · Sep 1999
Aggressive media relations reaps publicity for N.Y. medical center. Weill Medical College of Cornell University, NY.
New York Presbyterian Hospital-Weill Medical College of Cornell University uses aggressive media relations to promote and capture support for its medical research. This is a story about how an academic medical center successfully promote its physicians and their research.