Health promotion practice
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Health promotion practice · Jul 2004
ReviewAfter the Master Settlement Agreement: trends in the American tobacco retail environment from 1999 to 2002.
Research indicates that one impact of the Master Settlement Agreement (MSA) may be to increase the focus of the tobacco industry's marketing approach on the retail tobacco environment. This article aims to provide an overview of and trends in the post-MSA American tobacco retail environment from 1999 to 2002, nationally, by region, and by locale. We examined the following specific retail tobacco environment issues: price, promotions, advertising, and placement, which stimulate or reduce demand for tobacco products. ⋯ Results show overall high levels of advertising, promotional activity, and price increase trends across the United States. Tobacco promotions in stores increased between 2001 and 2002. Stores in the south and rural areas tended to have the lowest prices and highest prevalence of promotions and advertising, suggesting a need for tobacco control intervention.
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Health promotion practice · Jul 2004
The 1998 Master Settlement Agreement: a public health opportunity realized--or lost?
On November 23, 1998, a legal settlement of historic proportions took place. The five major U. S. tobacco manufacturers signed an agreement with 46 states, the District of Columbia, and five U. ⋯ S.$206 billion for the first 25 years) and also banned an array of advertising and marketing efforts to attract young people to tobacco. Five years after the settlement, however, it appears that most states have not committed a significant portion of the funds for tobacco prevention efforts but rather have used the money to support other state needs. Moreover, tobacco companies have continued aggressive marketing efforts to reach youth.