Profiles in hospital marketing
The most recent articles from:
Profiles Hosp Mark
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Pediatric in-patient census has been on a downslide across the country, with few hospitals immune to this particular trend. But some hospitals have found a way to use existing staff and beds in community-minded programs that provide day care for sick kids who would otherwise have to attend school or go to a babysitter. Each of the two hospital programs we feature here has its own personality and benefits, but both have generated goodwill and awareness within the community, as well as additional income from imaginative and efficient use of existing hospital resources.