Medical group management
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The Riverside Medical Clinic in Riverside , California, recently created an urgent care center which achieved a breakeven point after only four months of operation and has exceeded all expectations ever since. The many areas of concern when implementing an urgent care center program are presented in the article, including choosing the provider group, philosophy of the center, organizational structure, operational plan, developing a marketing program, and possible pitfalls. Not only has the extended-hours medical service offered by the Riverside Medical Clinic Urgent Care Center been an answer to increasing competition, it has added a critical dimension in the clinic's development of a truly integrated medical delivery system.