• Health Mark Q · Jan 2002

    Review Comparative Study

    Trust in online prescription drug information among internet users: the impact on information search behavior after exposure to direct-to-consumer advertising.

    • Ajit M Menon, Aparna D Deshpande, Matthew Perri, and George M Zinkhan.
    • College of Pharmacy, University of Georgia, USA.
    • Health Mark Q. 2002 Jan 1; 20 (1): 17-35.

    AbstractThe proliferation of both manufacturer-controlled and independent medication-related websites has aroused concern among consumers and policy-makers concerning the trustworthiness of Web-based drug information. The authors examine consumers' trust in on-line prescription drug information and its influence on information search behavior. The study design involves a retrospective analysis of data from a 1998 national survey. The findings reveal that trust in drug information from traditional media sources such as television and newspapers transfers to the domain of the Internet. Furthermore, a greater trust in on-line prescription drug information stimulates utilization of the Internet for information search after exposure to prescription drug advertising.

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