• Wendy Lipton-Dibner.
• Professional Impact, Inc., USA. wendy@pro-impact.com
• J Med Pract Manage. 2007 Sep 1; 23 (2): 125-8.

AbstractThere is a growing number of practitioners who find that the busier they get, the less successful they are. They report that they are working harder, seeing more patients, and taking home less money. They have minimal connection with their fellow clinicians, staff members, or patients. They are unfulfilled and even disillusioned. Physicians aren't the only ones who are complaining-patient satisfaction and loyalty are decreasing, and staff members are holding negativity sessions in the parking lot. The solution is to exact a culture change by implementing a strategic operational plan in which your large practice is managed as if it were a small one. A Culture of Intimacy streamlines communications so that interactions are cleaner, more effective, and less time consuming. The benefits are measurable and palpable, ranging from enhanced patient, employee, and partner relations to increased referrals and bottom-line profitability.

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