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- Yang Sun and Hongzhou Lu.
- Department of Infectious Diseases, Shanghai Public Health Clinical Center, Fudan University.
- Drug Discov Ther. 2014 Apr 1;8(2):100-1.
AbstractThe A/H7N9 avian influenza virus sparked global concerns about public health. The media published numerous reports about emerging infectious diseases, including their clinical characteristics and genomic information. However, outbreaks of A/H7N9 posed a real challenge to China's emergency management and especially its dealing with the media. This study analyzes ways to deal with the media during A/H7N9 crises and it proposes a shift in public emergency management from an "Impact-Responsive" approach to a "Prevention-Active" approach. A "Prevention-Active" approach should be used when dealing with the media during subsequent outbreaks.
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