Drug discoveries & therapeutics
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The A/H7N9 avian influenza virus sparked global concerns about public health. The media published numerous reports about emerging infectious diseases, including their clinical characteristics and genomic information. ⋯ This study analyzes ways to deal with the media during A/H7N9 crises and it proposes a shift in public emergency management from an "Impact-Responsive" approach to a "Prevention-Active" approach. A "Prevention-Active" approach should be used when dealing with the media during subsequent outbreaks.