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Historical Article
Direct-to-consumer prescription drug advertising: history, regulation, and issues.
- Jisu Huh, Denise E DeLorme, Leonard N Reid, and Soontae An.
- School of Journalism and Mass Communication, University of Minnesota, USA.
- Minn Med. 2010 Mar 1;93(3):50-2.
AbstractDirect-to-consumer advertising has changed the way prescription drugs are marketed in the United States. This article traces the history of direct-to-consumer advertising of prescription and over-the-counter medications and describes how drug advertising is regulated and by whom. It also discusses the controversies that surround direct-to-consumer marketing of prescription drugs.
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