Minnesota medicine
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Historical Article
Direct-to-consumer prescription drug advertising: history, regulation, and issues.
Direct-to-consumer advertising has changed the way prescription drugs are marketed in the United States. This article traces the history of direct-to-consumer advertising of prescription and over-the-counter medications and describes how drug advertising is regulated and by whom. It also discusses the controversies that surround direct-to-consumer marketing of prescription drugs.
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Historical Article
A short history of health care reform: Minnesota Medicine's perspective, 1934-1967.
From 1934 through 1967, Minnesota Medicine published a section called Medical Economics. The editors used the section to address the politics and economics of health care and health insurance by excerpting news items, reprinting opinion pieces, and contributing original material to inform and influence the readership. This article reviews the history of health care reform and organized medicine's response to it as reflected in this section of the journal.