• AJR Am J Roentgenol · Jan 1995

    Sonography by the radiologist: self-referral, turf battles, and marketing.

    • R L Bree, L L Berland, J W Charboneau, and B B Goldberg.
    • Department of Radiology, University of Michigan Medical Center, Ann Arbor 48109-0030.
    • AJR Am J Roentgenol. 1995 Jan 1; 164 (1): 231-3.

    AbstractCompetition between radiologists and nonradiologists for the performance and billing of radiologic imaging examinations is, perhaps, most pervasive in the field of diagnostic sonography [1-3]. The purpose of this article is to help radiologists understand and deal with turf battles and the self-referral of clinicians and to describe marketing analyses and strategy that can be useful when attempting to decrease competition and increase referrals.

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