• Health Mark Q · Jan 2000

    Consumers' perceptions of health care: the case of Hong Kong.

    • S S Liu and A J Dubinsky.
    • Department of Marketing, School of Business, Hong Kong Baptist University, Kowloon Tong, Hong Kong. sandra@net1.hkbu.edu.hk
    • Health Mark Q. 2000 Jan 1; 17 (4): 1-20.

    AbstractThe health care industry in Hong Kong has undergone major changes in organization as well as philosophy of operation since the 1970s. During this period, the Hong Kong government has also experienced a political transition from colonial status to a special administrative region of Mainland China. Because of the economic downturn in East Asia, including Hong Kong, contraction of public spending has compelled the government to reconsider the alternatives for health care provision in Hong Kong. A number of multinational health care providers have entered this market and operate mainly in the private sector, including solely-owned clinics and alliances with existing hospitals. This paper provides an understanding of the evolution and development of the health care industry in Hong Kong and, on that basis, suggests elements of quality health care from the findings of a survey of patients.

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