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- Charoula K Nikolaou, Michael McPartland, Livia Demkova, and Michael E J Lean.
- SSH/JURI-Universite Catholique de Louvain, College Thomas More, Louvain-la-Neuve, Belgium. Electronic address: charoulanikolaou@yahoo.co.uk.
- Nutrition. 2017 Mar 1; 35: 112-113.
ObjectivesCalorie labeling has been suggested as an antiobesity measure; however, evidence on its effects is scarce and formatting guidance not well defined. The aim of this study was to test the effects of prominent calorie labeling on sales of the labeled items.MethodsProminent calorie labels were posted in front of two popular items for a period of 1 mo. Sales were recorded for 2 mo consecutively, before and during labeling.ResultsMuffins sales (the higher-calorie item) fell by 30%, whereas sales of scones rose by 4%, a significant difference (χ(2) = 10.258; P = 0.0014).ConclusionsCalorie labeling is effective when noticed. Wider adoption of calorie labeling for all food businesses and strengthening legislation with formatting guidelines should be the next step in public health policy.Copyright © 2016 Elsevier Inc. All rights reserved.
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