The American journal of drug and alcohol abuse
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Am J Drug Alcohol Abuse · Jul 2011
The nature and extent of flavored alcoholic beverage consumption among underage youth: results of a national brand-specific survey.
Flavored alcoholic beverages are popular among underage drinkers. Existing studies that assessed flavored alcoholic beverage use among youth relied upon respondents to correctly classify the beverages they consume, without defining what alcohol brands belong to this category. ⋯ These findings underscore the need to assess youth alcohol consumption at the brand level and the potential value of such data in better understanding underage youth drinking behavior and the factors that influence it.