The Annals of pharmacotherapy
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Review
Targeting suboptimal prescribing in the elderly: a review of the impact of pharmacy services.
To review the currently available literature on the impact of interventions by pharmacists on suboptimal prescribing in the elderly. ⋯ Pharmacy services to reduce suboptimal prescribing have shown promising and noteworthy improvements. More research is needed to address the underutilization of medications in the elderly and healthcare impact of reducing suboptimal prescribing.
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Most nurses, like their physician counterparts, lack education regarding pharmaceutical marketing strategies, and little is known of their beliefs and practices regarding this industry. Nurses are increasingly targeted by pharmaceutical companies as they become more involved in prescription and as policies restrict pharmaceutical companies' contact with physicians. ⋯ Given the increasing role that nurses may play in pharmaceutical marketing strategy, the profession should consider its position vis-à-vis the industry.