Journal of public health management and practice : JPHMP
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J Public Health Manag Pract · Jul 2018
E-Media Use and Preferences for Physical Activity and Public Health Information: Results of a Web-Based Survey.
As social media (eg, Twitter) continues to gain widespread popularity, health research and practice organizations may consider combining it with other electronic media (e-media) channels (eg, Web sites, e-newsletters) within their communication plans. However, little is known about added benefits of using social media when trying to reach public health audiences about physical activity. ⋯ The present study supports growing evidence that careful surveying of a target audience should be undertaken when considering new communication channels, as preference and use may not support the effort required to create and maintain resource-intensive strategies like social media.
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J Public Health Manag Pract · Jul 2018
Content, Accessibility, and Dissemination of Disaster Information via Social Media During the 2016 Louisiana Floods.
Social media is becoming increasingly integrated into disaster response communication strategies of public health and emergency response agencies. ⋯ Government agencies may maximize the use of social media platforms for disaster communications by establishing their social media network in advance of a disaster and by applying established guidelines on disaster social media use.