Substance use & misuse
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Substance use & misuse · Sep 2014
Randomized Controlled TrialPerceived peer drinking norms and responsible drinking in UK university settings.
Heavy drinking is common among students at UK universities. US students overestimate how much their peers drink and correcting this through the use of social norm messages may promote responsible drinking. ⋯ In this UK based study, although perceived social norms about peer drinking were associated with individual differences in drinking habits, campus wide norm messages about responsible drinking did not affect students' intentions to drink more responsibly. More research is required to determine if this approach can be applied to UK settings.