• Feleke Doyore Agide, Gholamreza Garmaroudi, Roya Sadeghi, Elham Shakibazadeh, Mehdi Yaseri, and Zewdie Birhanu Koricha.
• Department of Health Education and Promotion, School of Public Health, International Campus, Tehran University of Medical Sciences, Tehran, Iran.
• Afr Health Sci. 2019 Dec 1; 19 (4): 3009-3017.

BackgroundBreast cancer remains one of the deadliest non-communicable diseases in the world. In Ethiopia, breast cancer accounts for 33.4% of total cancer diagnosis in women.ObjectiveThis study aims to explore perception about breast screening behavior among reproductive age women.MethodsThis qualitative study was conducted as a baseline to identify gaps to design interventions that will enhance breast screening uptake among reproductive age women. Six focus group discussions and 9 in-depth interviews were conducted with women and health workers respectively. Semi-structured questions were used. Data analysis was analyzed by Atlas.ti. 7 and the ideas were put in direct quotation and narration.ResultsLack of awareness is the preceding problem for self-susceptibility to breast cancer as well as for having breast screening. Majority of women thought that the cause of breast cancer was a sin (supernatural power). Self-efficacy and cues to action were the most important correlates of the perception owing to fear of socio-cultural stigma and discrimination.ConclusionAll health belief model constructs identified a critical problem for adaptation of behavior. Therefore, this gives the opportunity to design and develop community-based intervention and explore new intervention mechanism with an accurate method.© 2019 Agide et al.

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