• Preventive medicine · Mar 2014

    Randomized Controlled Trial Multicenter Study

    The impact of product information and trials on demand for smokeless tobacco and cigarettes: evidence from experimental auctions.

    • Matthew C Rousu, Richard J O'Connor, James F Thrasher, Kristie M June, Maansi Bansal-Travers, and James Pitcavage.
    • Department of Economics, Susquehanna University, 514 University Avenue, Selinsgrove, PA 17870-1025, USA.
    • Prev Med. 2014 Mar 1; 60: 393-9.

    IntroductionEpidemiological and toxicological evidence suggests lower risk of smokeless tobacco (ST) products compared to cigarettes. Less is known, however, about consumer perceptions and use of novel forms of ST, including snus and dissolvable tobacco.MethodsIn this study, we conducted in-person experimental auctions in Buffalo, NY, Columbia, SC, and Selinsgrove, PA with 571 smokers to test the impact of information and product trials on smokers' preferences. Auctions were conducted between November 2010-November 2011.ResultsWe found no evidence of an impact of product trials on demand in our auctions. Anti-ST information increased demand for cigarettes when presented alone, but when presented with pro-ST information it decreased demand for cigarettes. It did not decrease demand for ST products. Anti-smoking information increased demand for ST products, but did not affect cigarette demand.ConclusionsThese findings suggest that credible and effective communications about tobacco harm reduction should reinforce the negative effects of smoking.Copyright © 2013 Elsevier Inc. All rights reserved.

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